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Monday, 13 December 2010

Advice from entrepreneurs

Mike Southon, the FT columnist, speaker and writer of the Beermat Entreprenuer, has written a book called This Is How Yoodoo It. The book contains punchy and high quality advice from some of the UK top thinkers on entrepreneurship. Featured entrepreneurs are; Allan Leighton, Brent Hoberman, and yes I am in it as well.

The book has lots of ideas on a wide variety of topics, including getting started, sales, marketing and communication, finance, team building, mentoring, growing your business and dealing with recession. My piece in the book hightlights the need to act quickly if your company is in difficulty. As an entrepreneur I know how hard it can be to accept that you need help.
Entrepreneurs are experts at fixing problems, optimistic, and are driven business people. It is therefore very hard to accept that you cannot fix the cashflow problem facing your business. But sometimes you just have to admit that you need help. With my experiences I know what you are worried about – we will take your business away and that could not be further from the truth!

You have built up your business so make sure you do everything you can to save it. If you have a legal problem, you call your solicitor! If you have an accounting problem, you call your accountant! If you have a cashflow problem then call Keith Steven of KSA group.

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