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Thursday, 23 June 2011

Kitchens Direct owner to enter administration

Homeform, the owner of the brand Kitchens Direct, has filed an intention to appoint administrators in the same week as it launched an advertising campaign on all its brands.  Its website says it is doing this to maintain its position as market leader.  Unfortunately, it appears that the cash has dried up. 

However, the brands are valuable and the company told the BBC that it is "close to securing a deal that will safeguard the future" of bedrooms business Sharps and Kitchens Direct.

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